You had the meeting and blew them away with personalization, asking great questions and uncovering their pain points. But, just like 99% of most sales calls, the dotted line wasn’t signed. Now what? Well, now the fun begins. It is time to dazzle them with follow-up.
Four Ideas Over Three Weeks for Engaging Follow-up Process
1.) Send A Custom Proposal (The Day After The Meeting)
Why settle for a regular follow-up email when you can send a personalized proposal that captures your prospect’s attention? Craft a custom proposal tailored to your prospect’s needs and pain points. Inject it with how it would look if they worked with them. Here is ours (Click on the image to see the whole proposal):
(If the link doesn’t work – send me an email, and I will send it over)
Also, remember to personalize your email with the proposal. Acknowledge any laughter, joke, or commonalities you uncovered during the initial meeting.
2.) Use A Memorable Meme (A Week After the Meeting) To Make Sure They Got The Proposal
Who says follow-up emails have to be dull? Sprinkle some humor by creating a personalized meme that resonates with your prospect.
Example: Say your software helps businesses avoid inventory mishaps. Craft a meme featuring a hamster with the caption: “When you can’t find that missing inventory, and your brain feels like a hamster on a running wheel.”
Include a message like, “Hey (Prospects Name), we’ve got the secret to ending inventory chaos. I hope you got the proposal we sent last week. Talk soon.
3.) Send A Video (Two Weeks After The Meeting)
Now it’s time to tap into the power of video to create an unforgettable follow-up experience.
We recommend replying to your first two emails with a short video highlighting any laughter, joke, or commonalities you uncovered. Then insert a short and powerful statement on a reminder of how you can solve their pain point.
The best two video tools to send emails are bombbomb.com and vidyard.com.
4.) Surprising Snail Mail (Three Weeks After The Meeting)
In this digital age, a well-timed physical package can work wonders. So we recommend sending a personalized package to your prospects’ office to enhance the follow-up process.
In the box, have an item related to inventory management/organization. Remember to include a handwritten note or personalized card.
Here is a sample message:
“Dear [Prospect’s Name], we’ve got something special to supercharge your inventory tracking. Let’s connect and turn your office into a wonderland of efficiency!”
SAMPLE GIFTS:
SAMPLE CARD:
Conclusion:
In the sales world, the follow-up process is an opportunity to stand out from the crowd. By incorporating custom proposals, personalized memes and videos, and snail mail that makes your prospect say WOW, you’ll engage them and get their attention. So, put on your creative hat, infuse some fun, and let your follow-up be the talk of the town.
PS – In case you didn’t see it on LinkedIn, we made a step-by-step carousel showing how we use our WOW Mailers to get meetings with untouchable prospects. Here is where you can see the post: WOW Mailers.
PSS – Our turnkey personalized mailers are now live. We put up a video on LinkedIn about how to use a Rubik’s Cube to get a prospect to meet with you. Here is where you can watch the video: Rubik Cube Mailer.
Frequently Asked Questions:
1. How can I make my follow-up process more impactful after a successful sales meeting?
The follow-up process is where the real magic happens in converting prospects into clients. One effective strategy is to send a custom proposal tailored specifically to the prospect’s needs and pain points. This personalized touch captures their attention and demonstrates your commitment to addressing their unique challenges. Additionally, be sure to inject the proposal with insights on how their business would benefit from working with you. Personalize your email with references to any shared laughter, jokes, or commonalities uncovered during the initial meeting to maintain rapport.
2. What creative approaches can I use to ensure my follow-up communications stand out and maintain the prospect’s interest?
To keep your follow-up emails engaging and memorable, consider incorporating elements of humor and creativity. Utilizing memorable memes relevant to your prospect’s business challenges can add a light-hearted touch to your communication. For example, if your solution helps with inventory management, craft a meme that humorously depicts the frustration of inventory mishaps. Accompany this with a message confirming receipt of the proposal sent earlier, ensuring that your communication remains on the prospect’s radar.
3. How can I leverage video content effectively in my follow-up strategy to reinforce our value proposition?
Video is a powerful tool to create a lasting impression during the follow-up process. Consider sending short, personalized videos to reinforce the rapport established during the initial meeting. Highlight key moments such as shared laughter, jokes, or commonalities, and remind the prospect of how your solution addresses their pain points. Platforms like BombBomb.com or Vidyard.com offer user-friendly solutions for embedding videos directly into emails. By leveraging video content, you can provide a more engaging and memorable follow-up experience, increasing the likelihood of conversion.
