4 Things You Need to Know About the Future of Marketing Consumer expectations are higher than ever before – which means everyone is upping their game.  The future of marketing is all about being able to deliver significant, useful, and assistive experiences.  The playbook, however, is still being written. Brands need insights and technology to build for today’s consumer.  That is why a lot of the software providers are pushing advancements in technology and machine learning.  This is with the aim to help marketers improve their understanding of the consumer journey. Here are 4 Insights to help build your Marketing Playbook: The ways people get assistance will evolve. from typing what they want to now just speaking it on their devices.  This gives you an idea that it will evolve more.  Consumers will expect a faster and more reliable way to get assistance. People are blending their online and offline worlds.. Innovative measurement tools will help marketers understand the full customer journey across channels, devices, and media types – bridging the digital and physical world. Expectations for advertising are rising. Today, consumers expect to receive marketing messages that are tailored to their needs and interests.  Which is why knowing your consumer’s preferences is very important.  This can help marketers give people perfect suggestions, recommending them things they’d never previously considered. Consumers want a frictionless mobile experience. No matter how aesthetic your mobile site looks, if it loads slowly, your consumers will abandon it. The way we see it, the future of marketing is about stepping up, being on top of your game and providing what your consumers expect plus more. The “creator-economy” will grow and change.  Brand awareness will be more important than lead generation.  Brands will turn to content creators that have a voice and fan base. B2B companies will have to up their games by taking advantage of videos as their tool. Social media is an effective way for brands and their sales team to connect with customers.  This is particularly true for B2B companies that have longer sales cycles and rely on digital channels to provide useful and relevant information.   But there’s a difference between posting content that pushes a sales message and using content to engage and create connections. Social transformation expert and author, Julie Atherton believes that’s what will drive success for businesses in 2023. Conclusion: In conclusion, the future landscape of marketing is undeniably shaped by the rising expectations of consumers, prompting brands to redefine their strategies for relevance and impact. The imperative for constant evolution and adaptation is evident in the shift towards delivering experiences that are not merely substantial but also useful and assistive. Amidst this dynamic evolution, Coinflip Marketing emerges as a brand that recognizes the importance of these transformative trends. As the marketing playbook continues to be crafted, four key insights stand out as guiding principles. These insights highlight the essential elements of agility, authenticity, data-driven decision-making, and a holistic customer-centric approach. Coinflip, by integrating these insights into its strategies, positions itself at the forefront of the evolving marketing landscape, ensuring a meaningful connection with the discerning consumer of the future. Frequently Asked Question: 1. How are consumer expectations shaping the future of marketing? Consumer expectations are at an all-time high, driving the need for marketers to deliver significant, useful, and assistive experiences. The future of marketing is about meeting these elevated expectations through evolving methods and technologies. 2. Why is technology and machine learning crucial for marketers in the evolving landscape? Brands need insights and technology to understand and build for today’s consumer. Advancements in technology and machine learning empower marketers to enhance their understanding of the consumer journey, providing valuable insights for strategic decision-making. 3. What are the key insights into the changing ways people seek assistance? The ways people seek assistance are evolving, from typing queries to voice commands on devices. Consumers increasingly expect faster and more reliable assistance, emphasizing the need for marketers to adapt to these changing behaviors.

Are you debating whether or not to invest in a direct mail campaign for your company? Despite the abundance of digital advertising channels, direct mail marketing remains a desirable and highly effective choice due to its advantages. Direct mail should be a crucial part of any marketing campaign because it has higher response rates, more visibility, and more creative potential than online initiatives. Benefits of Direct Mail Marketing 1. Direct Mail Offers Great Response Rates When compared to other marketing strategies, direct mail has consistently had the highest response rates, and it has gotten even better recently. These rates were 9% for house lists, or people who have already interacted with a brand, according to a survey by the marketing and advertising trade body Data & Marketing Association (DMA), and around 5% for prospects. These surges are caused by a variety of reasons, including personalisation. Scalable customization has significantly improved recently and has been demonstrated to boost response rates by a factor of 10 or more. Email receives a response rate of less than 5%. Less than 2% of email recipients click an attached link on average, or the click-through rate. 2. Recipients Open & Read Direct Mail Consider taking a stack of mail inside after going outside to your mailbox. Do you instantly toss it in the garbage or do you scan it to see what you were sent? You’re not alone if you skim or read each piece in its entirety. According to a U.S. government report 53% of Americans read their mail, while another 21% at least scan it, according to the United States Postal Service (USPS). This indicates that, compared to other media, the large majority of recipients will notice your direct marketing message. 3. Direct Mail Is Tangible & Personal Many consumers prefer to get marketing materials in the mail. 59% of survey participants agreed with the statement, “I appreciate getting postal mail from brands about new products,” according to a study by the international marketing firm Epsilon. This illustrates why traditional marketing messages are more appealing than those distributed online. Physical mail, for instance, can be stored in a pocket or displayed on the refrigerator as a reminder. These are crucial locations since they are exclusive, secret spaces that can only be reached this way. 4. Direct Mail Is Familiar & Builds Trust Since Mail has been around for a while, it is immune to the most of the negative aspects of digital advertising. A direct mail letter cannot infect someone’s computer or house. a dubious digital advertisement? That is a unique situation. One free iPad has been offered to everyone online. Many customers, especially seniors and people who are not familiar with technology, have a positive perception of direct mail because of its familiarity and sense of reliability. 5. Direct Mail Is Highly Targeted The greatest approach to make use of all the customer information available today is through direct mail. You may purchase consumer data lists that go well beyond names and addresses to include information on occupations, shopping interests, ages, and a variety of other factors. Marketers can now define and target their ideal persona more precisely than ever thanks to the increased personalization and relevance for each batch of mailings. 6. Direct Mail Is Highly Personalized Although customer data is valuable, personalization is essential. Everybody can now receive a unique piece of mail thanks to the extended customization options offered by modern printing technology. Nothing can be customized, whether it be artistic or literal. In place of images from a city on the opposite side of the country, personalization can add images from one’s hometown. Scale is particularly crucial because research shows that with three or more customization points, performance exponentially increases. It used to take time and money for an operator to manually set up a fresh press setting for each design. Today, that procedure has been digitalized, and presses may now adjust as needed to improve response times. 7. Direct Mail Is Creative & Versatile Particularly when compared to digital alternatives, mail offers virtually limitless creative possibilities. Photos and text can be changed in social media ads and online banners. There is no tactile component, though, and the size is uniform. Email is more worse because users can only see one line of text before clicking. Since direct mail is physical and tangible, it encourages greater creativity. Any design can have textures applied, sizes changed, imaginative 3D objects sent, or even scratch-and-sniff features added. As a result, you have more chances to send a marketing message while grabbing the audience’s interest, engaging them, and delighting them. 8. Direct Mail Is Simple Direct mail is not difficult to execute, despite the fact that all this talk of targeting, personalization, and originality may make it sound challenging. With a straightforward design, the correct list, and a dependable mailing partner, a straightforward campaign with a few differentiating factors can offer a fantastic return on investment (ROI) and is relatively simple to carry out. As a result, all types of businesses, from Fortune 500 firms to small businesses, can benefit greatly from using this marketing strategy. 9. Direct Mail Is Cost Effective Direct mail is economical in addition to having a straightforward execution. And it has a competitive ROI with online media, with an average of 29%, according to a yearly DMA study. Direct mail works with even a tiny list, unlike digital marketing that increasingly demand a substantial investment to show trends and a meaningful ROI. 10. Direct Mail Is Highly Trackable Even though it might not seem like it, marketers can track the effectiveness of any campaign using a number of approaches. Via a website One of the most popular direct mail campaign strategies is to create a unique landing page and include the URL on your mailing. If not, make a personalized URL (PURL) that refers to a page that already has recipient information on it. This speeds up and simplifies the process considerably. PURLs make it easier

Marketers are always searching for ways to personalize their efforts for a better client experience. According to a recent study, 85% of companies claim to offer clients individualized experiences, yet only a small percentage of organizations succeed. When it comes to providing tailored information, offers, and experiences at scale, there is a massive gap between where marketers are and where they want to be. Offering clients highly personalized information and experiences appear to be an easy task for businesses. But the truth is, this is very difficult to accomplish because most companies need more data for personalization. Satisfying your clients is the key to success. Despite this, many businesses still struggle with personalized marketing due to lack of data, which can occasionally backfire on their organization. Wrong personalization efforts have a high cost. Therefore, one must learn what personalization is not to avoid mistakes. Personalization is, therefore, NOT: Using the client’s first name in every salutation Tracking online data and collecting as necessary Buying other data from a third-party vendor Customizing the colors to suit the preference Personalization encompasses more than just the practices mentioned above. It’s about ensuring that businesses design the most incredible experience they can give to their clients, one that works for everyone regardless of location, demographics, and other factors. Understanding how these components interact with one another is necessary. In addition, a different study found that 59% of brands misrepresent clients’ personal information and 57% exploit outdated data about them. It shouldn’t be surprising to see incorrect personalized marketing techniques every day when you consider the statistics and why more businesses aren’t profiting from it. Personalized Marketing When Data is Faulty Data failures are another major cause of incorrect personalization. Each time a client engages with a business, whether through a mobile app, a website, or another means, the data from that contact is utilized to enhance the next engagement by delivering more informed and pertinent content, offers, and experience information that is suited to the needs of the person. When it comes to personalization, tangible facts are essential. Any fault in data can disrupt the experience brands seek to provide their customers and ultimately drive them away. This could be brought on by having inaccurate data, too much data, or insufficient or no data at all. Data Fuels Personalization — the failure of a personalized marketing strategy because of faulty data is not surprising. Personalized Marketing When There is No Data The secret to successful personalization is the right client data. It can alter your marketing approach, raise audience engagement, boost ROI, and aid in your understanding of the factors that influence client conversion. Client data is essentially the magic potion that will turn your marketing strategy from drab to fab. There is only one issue: what happens if you don’t have the data? Only roughly one-third of marketers believe they gather adequate client data. Even with a vast array of tools, gathering and processing data might take a lot of work. Developing a flawlessly honed and sophisticated personalization approach to your clients takes time. As a marketer, you must build a solid foundation and learn that knowing your clients does not happen overnight. So, Here are some ways you can Use For an Effective Personalized Marketing Strategy when you don’t have the Data. 1. Use the Clustering Approach Scientifically, a cluster is defined as a collection of items sharing a standard feature. The cluster approach is a technique used in marketing to identify client similarities. For instance, a sports equipment company running a campaign for a sailing equipment sale would attract a group of people who reside close to the water. In other words, clustering is the father of client segmentation. For example, you can divide your clients into segments once you’ve identified their traits and trends. Then, you can further refine these segments using behavioral data. 2. Create Client Personas  Many businesses without data start by identifying an ideal customer or client. It is suggested to develop an ideal client profile and consider their potential attributes before executing any marketing solution. This could contain information about their finances, everyday needs or wants, and even demographics like their age and place of residence. The next step is to make the idea less abstract by creating a client persona. The idea is similar to how a writer creates a fictional character. Producing ads, strategies, and campaigns for target personas is a lot easier if an ideal client is in mind. A client persona depicts your target market. This fictional figure represents a portion of your target market and will help you improve your personalized marketing strategies. Initially, you can gather personal data by interviewing your clients. Then, as you collect more information through consistent marketing initiatives, your client personas will become stronger. 3. Utilize Data to Obtain More Data Utilizing the data you already have is the best approach to getting more data, as we’ve previously mentioned. For example, you can use client email addresses to get social media data and addresses and purchase information. Your targeting strategy will then improve as you gain more knowledge about your clients. When it comes to data gathering, the process is cyclical. A highly personalized campaign encourages engagement, leading to better data collection that results in the development of even more personalized experiences. 4. Asses Online Engagements Investing in automation on your business’s social media pages is seldom prioritized by most entrepreneurs. It is entirely understandable, given that automation incurs cost and effort. But the good news is you can zoom in on specific engagements among your audience. Spend a little more time reading and evaluating the depth of the comments you’re seeing on posts rather than focusing on statistics and numbers of your online campaigns. Do they comment? Do they raise negations or new suggestions? What extra value, if any, do they add when they reshare your posts? Online engagement is easy to interpret as long as you have them. You can also use replies

Finding the ideal gift for our valued clients takes time and effort. While it may be easy to gift a loved one, client-gifting, on the other hand, is different. Making the gift personalized is the most challenging part of it. We always need fresh ideas when choosing what to give. So here are the top three websites you can check out for client-gifting ideas. Whether it is Thanksgiving, Christmas, a birthday, an anniversary, or anything else, these gifting websites offer you excellent gift selections to wow your clients. You may visit these famous websites to find the best selections and to level up your personalization game. Always remember that the more personalized it is, the more chances you will wow your clients. So without further adieu, here are the top three online gift stores you need to check out. Top Three Online Gift Stores 1. Etsy etsy.com Choosing the ideal present for your clients can take a lot of work. It may appear like you give ordinary gifts that make no particular impact on your client’s life. And not just that, you as the giver and your client as the recipient will both feel uninspired when choosing the usual gifts. Improve your gifting game through Etsy! Etsy is a well-known global marketplace for unique, creative, and valuable goods. It is a home for special and extraordinary items, from amazing handcrafted products to vintage finds. Etsy ultimately believes that “in a time of increasing automation, it’s our mission to keep human connection at the heart of commerce.” And since many items are handcrafted specifically for each customer by individual artists, choosing Etsy also promotes practical support for small businesses and artists. Aside from it being a great place to find personalized and unique products, it is also the best place to find presents for someone who is quite challenging to impress. You might actually need help in narrowing down your options because there are so many unique gift ideas available. A unique person deserves a unique gift, and what Etsy has to offer is sure to impress your clients. 2. Zazzle zazzle.com Are you looking for customized gifts for a birthday celebrant? Is your client celebrating something and you want to surprise him with a present? Zazzle is another place you can find exciting and satisfying gifts for your clients! So what’s the difference between Zazzle and Etsy? One thing: on Zazzle, you can purchase customized artwork depending on how you want it done. The idea is yours, and they will execute it. May it be a requested design for a shirt, your own words printed on something, or any artwork you wish to be accomplished. Using Zazzle also lets you support artists of all sorts. You can never go wrong when gifting an artwork to a client as every artwork is unique and is certainly done with personal touch by the artist. Personalization is the game to begin with, so why not start browsing possible gifts for your client even before the holidays begin! 3. Uncommon Goods Uncommongoods.com You must think creatively if you want to be known as an awesome gift-giver by your clients. Fortunately, Uncommon Goods provides a ton of unique and quirky goods that are entertaining and useful. The store is a hidden gem for one-of-a-kind presents, offering items like a recycled denim hammock chair and a bioluminescent octopus sphere. To help you get a head start on the holiday gift-giving season, start browsing through their website and wow your clients some goods from the underappreciated shop. Compared to Etsy and Zazzle, Uncommon Goods physically stores all the products being sold from artists then sends them to the customer. Etsy and Zazzle allows artists to directly ship the product to the customer. There is truly something for everyone at Uncommon Goods, from personalized purchases that make for thoughtful gifts to handmade home goods and practical cooking essentials. No one is so unique and hard to surprise with the help of Uncommon Goods. So if you’re trying to find a gift with a unique touch, Uncommon Goods surely got you. Conclusion: In conclusion, finding the ideal gift for our valued clients requires time, effort, and a touch of creativity. While it might be simple to choose a gift for a loved one, client-gifting presents its own set of challenges, particularly when aiming for personalization. The quest for fresh and unique ideas led us to recommend three exceptional online gift stores: Etsy, Zazzle, and Uncommon Goods. Each platform offers a distinct advantage in the realm of client-gifting. Etsy, a global marketplace for unique and handcrafted items, not only provides personalized gifts but also supports small businesses and artists. Zazzle, with its focus on customization, allows you to bring your ideas to life, ensuring a unique and thoughtful gift for your clients. Lastly, Uncommon Goods stands out with its collection of quirky and entertaining items, making it a hidden gem for one-of-a-kind presents. In the ever-evolving landscape of client appreciation, personalization remains key. However, if you find yourself at a creative crossroads or dealing with a particularly unique client, don’t hesitate to take a ‘Coinflip Marketing‘ approach. Embrace experimentation, explore the diverse offerings of these online gift stores, and elevate your personalization game. Remember, the more personalized the gift, the greater the impact on your clients. So, venture into these top-notch online gift stores and let the art of thoughtful gifting strengthen your client relationships.” Frequently Asked Question: 1: Why is client-gifting different from gifting loved ones? Client-gifting poses unique challenges, as it requires a balance of creativity and personalization to make a lasting impact on your clients. The goal is to choose gifts that resonate with your clients’ tastes and preferences, making the selection process more intricate than typical gift-giving. 2: Why are personalized gifts crucial for client satisfaction? Personalized gifts demonstrate thoughtful consideration and effort, showing clients that you value the individual connection. The more personalized the gift, the higher the chances of leaving a lasting impression

Have you ever gotten a present with a lovely engraving of your name? Did the level of personalization make the gift more valuable? If your answer to either of these questions was “yes,” you are like many other people who recognize and cherish the value of personalization. What may have been a generic present item becomes thoughtful when a name or personalized message is added. Direct mailing campaigns that sell various brands and companies can use the same principle. Personalization has long been utilized in the marketing industry to improve client interactions; it is no new notion. The additional personalization can eventually enhance the customer experience and make clients feel individually appreciated, whether it involves a personalized greeting or using a customer’s first name. Customers who receive individualized direct mailers are nearly four times more likely to respond than those who do not. Finding strategies to personalize direct mailing campaigns and assuring more effectiveness for their adverts are frequent tasks given to marketing professionals. Marketers may customize everything from the promotional offers to the graphics with the appropriate tools and advice, leaving customers with a memorable experience. Numerous businesses can gather individual information, such as name, age, stage of life, and interests. These data can be leveraged for clients and prospects to generate tailored direct mail marketing. Enhancing your marketing mix and brand through personalized direct mail is an excellent method to achieve this. Here are four explanations: 1. Customers value it. Customers value the effort and enjoy receiving items tailored to them, one of the most accessible justifications for why direct mail personalization is a brilliant idea. When you address someone by name during a conversation, they are more likely to pay attention to you since names are significant to them. With tailored direct mail marketing, you will forge a deeper connection and increase your chances of getting a response. 2. Enhanced targeting. Your mailing list, which includes your target audience, is one of the most crucial pieces of the puzzle when planning and launching your direct mailing campaign. It is not wise or cost-effective for your company to send direct mail marketing to every address you can discover. Knowing your target audience can help determine who will respond to your direct mail campaign. You can do this with personalized direct mail since it lets you see what your recipients are explicitly looking for. By tailoring the offer and the content to the demographic you are mailing to and their prior shopping behavior and personal interests. You may significantly increase your overall return on investment by using this knowledge. 3. Personalization improves your relevance.  Due to the daily deluge of information, our brains have evolved to filter out information that won’t overstimulate our senses. Our brains retain and pay attention to the pertinent information we encounter while filtering out irrelevant information. For instance, your attention is immediately drawn if you see your name on an envelope. If you include your customer’s name, you can get their attention long enough for them to scan the mail and comprehend the message. The most excellent way to ensure direct mail stays extremely relevant and doesn’t just get filtered and put into the trash is to personalize it. 4. Enhance customer experience.  Marketers might gather data on their target audience to customize their direct mailing advertisements. Because it gives customers precisely what they want based on previous searches, personalization contributes to better customer experiences. By directly providing customers with what they want, personalization reduces the amount of extraneous information they have to sift through and enables them to act immediately. You may improve client satisfaction and increase the response rate to your direct mailing campaign by taking the time to personalize. It’s usual practice to gather and organize personal information about your consumers and their interactions with your organization, giving many marketers access to a wealth of data. The success or failure of marketers’ direct mailing campaigns may depend on how they use that data. Utilize the tools at your disposal to give a personal touch to your direct mail campaign. You may start by simply addressing your recipients by name. You’ll notice an improvement in response rates and customer receptivity to your brand. Personalization may be a very effective tool to help you increase your return on investment with little expense and essential tips and tactics. Conclusion: In conclusion, the power of personalization in direct mail marketing cannot be overstated. Just as a personalized gift with an engraved name holds more value, customized direct mailers significantly enhance the customer experience and response rates. The practice of tailoring promotional offers, graphics, and content based on individual data not only establishes a deeper connection but also ensures that your message is relevant and attention-worthy. Coinflip Marketing recognizes the significance of personalization in marketing strategies. By embracing this approach, businesses can achieve enhanced targeting, reaching the right audience with tailored messages that align with their interests and previous interactions. Customers appreciate the effort put into personalized campaigns, and this appreciation translates into improved satisfaction and increased response rates. The ability to gather and utilize customer data is a valuable asset for marketers. Coinflip Marketing encourages professionals to leverage the available tools and tactics, starting with simple steps like addressing recipients by name. This personal touch goes a long way in making clients feel individually appreciated, ultimately contributing to the success of direct mailing campaigns. In a world inundated with information, personalization emerges as a cost-effective and essential tool, allowing businesses to stand out, foster customer loyalty, and achieve a higher return on investment. Frequently Asked Question: 1: Why is personalization important in direct mail marketing? Personalization is crucial in direct mail marketing as it enhances customer engagement and increases the likelihood of a response. Just like receiving a personalized gift, individuals appreciate the effort, and addressing them by name fosters a deeper connection, making your marketing materials more effective. 2: How does personalized direct mail contribute to enhanced targeting? Personalized direct mail allows businesses

The world is increasingly looking to digital assets for assistance throughout the current crisis brought about by the pandemic. It is evident that lockdown and quarantine have left customers on their own in the virtual world, both for necessities and non-essentials. Video conferencing has taken the role of even face-to-face communication. This causes a significant shift in people’s behavior and spending habits. Because of this behavior, businesses need to start adjusting to the change. The competition is fierce, and unless companies strengthen their digital strategies by incorporating a standout component called personalization, they may not survive. I got a lot of welcomes at the beginning of this year, but this one stuck out from the others. You may be thinking, “But why?” It has my name on it and is a custom video greeting! I was drawn to the video since it featured my name. This is the ideal illustration of a distinctive, informal, and personalized message to express gratitude to their devoted consumers over the holiday season. Therefore, the next time I buy, I’ll remember that this action positively affects my decision to buy. In fact, according to a study, businesses that excel in customization will outsell those that don’t by 20%. Personalized Videos vs. Simple Personalization Personalization is given at every stage of the buying process. Using the AIDA strategy, you can draw in and hold your audience’s attention. Every step of the buyer’s journey is covered by tailored business emails. This is usually done by including “merge tags” in the text copy. The customer’s name and interests are the only easy personalization included most of the time, and a customized video message is created to meet the customer’s interest or concern. Different ways of personalization, such as this, can be helpful. How personalization may benefit you: a unique user experience that people can take pleasure in. Enhances sales conversion and promotes communication with your clients An improvement in conversion rates Increases confidence and trust and also produces effective email campaigns Encourages interaction and nurtures leads Increases customer retention, which boosts income by fostering consumer loyalty Personalization encompasses more than simply the initial name, which is essential to remember. In today’s technologically advanced world, businesses can divide their marketing efforts depending on factors like business size, age, gender, industry, job title, firm name, etc., to appeal to different demographics. Additionally, geo-targeted personalization is beneficial. An original way to surprise your audience is by personalizing your video campaign. Get imaginative and consider all the numerous ways you might wow your audience. Why Basic Personalization Fails? Videos let people connect more personally, as seen from the greeting videos all over social media. Sending a customized movie to a customer forges an instant emotional connection. Marketers use different campaigns at various points in the buying process. Usually, these promotions provide subpar outcomes. Although these advertisements used personalization, they frequently failed to provide a satisfying experience. Personalized videos, however, have an immediate effect. They can be utilized at every stage of the buying process. A few unconventional ideas to get you started are included further. Personalized Videos and Marketing The ultimate goal of marketing campaigns is to bring in new customers for your company. Start the communication process as soon as you have the person’s name, email address, and contact details. A customized reel has to provide facts and specifics pertinent to your viewer. You could, for instance, give your customer a unique video depending on how they use your product, a customized demo based on their needs, or even a holiday itinerary video tailored to their interests. There are countless options. Your email campaigns’ response rates will increase by 2X when you include such tailored videos. Utilizing the “one-to-many” strategy will help your marketing effort get off to a strong start. In other words, numerous recipients can receive a single mailer with a customized video. Even though everyone gets identical mail, they all feel special because their information is added to the mailer during the video. By using an app called Hippo Video, you may send customized video prospecting emails using information from a spreadsheet. The one-to-one method is the next, which entails sending letters one at a time to a single recipient. Making the mailer content for the one-to-one approach requires access to a database with all their personal information. You can learn how interested your viewers are in your company by sending out such customized video emails. You may follow the video and examine watch statistics and viewership data. The prospect’s intentions can also be known, allowing you to follow up with them using engagement data. The platform for customized video software notifies you in real-time when someone views your video. Additionally, the duration, click rate, and email open rate so you can monitor them appropriately. You can devote more attention to interested prospects. Keep tabs on individuals who are not as interested and develop new, improved personalized techniques to convert them. Personalized Videos and Sales Every day, people get a lot of promotional emails. How can your brand stand out from the competition? By including branding elements and promotional videos. Additionally, you can also do this by leveraging internet video marketing platforms or software that allows for the creation of videos. You can also modify your video player theme and select colors per your business’s branding guidelines. Other personalization strategies include adding your business name, logo, thumbnail, etc., to broaden the audience for your brand and enhance traffic. Such adjustments and settings might assist you in producing appealing and compelling videos that persuade your leads. You may increase your click-through rate by customizing your video content and wow your customers. Customer testimonials from your loyal clients may also be included in promotional videos. You can increase conversion rates by conducting interviews with customers who have enjoyed the services or have worked with the company. Testimonials inspire your leads to commit by fostering a sense of assurance and trust in them. Gather customer feedback, questionnaires, and video testimonials.

It’s a well known strategy that content marketing is an effective way to build your brand and reach your target audience. One form of creating content for marketing  that is increasingly becoming effective and significant is video marketing. According to a study done by Demand Metric, 83% of marketers agree that video is becoming more and more important than ever. Another study by WYZOwl statistics showed that 87% of businesses around the country use video marketing as an effective tool. In this blog, I will let you take a look into what video marketing is and provide you awesome video marketing ideas for your online content. Defining Video Content Marketing Brands can increase their online visibility by creating video content through video content marketing. Although it can also take the shape of webinars, courses, live videos, or self-hosted videos, video is typically broadcast on either YouTube or a social network. When used effectively, video can be a potent tool for brands to communicate their messages to a broad audience. Both B2C and B2B content strategies can use it. The beautiful thing about good video content marketing is that it is getting a lot simpler to execute. There is truly something for every business, even those without conventional video recording or editing expertise, thanks to the variety of marketing possibilities available. These are the top five benefits of video content. Six Reasons Why Video Content Marketing is Important 1. Need to Explain Your Product? Videos are the Best Way! When it comes to educating potential customers about a product, video footage is a helpful resource. In fact, 94% of marketers claim employing video content has increased customer understanding of a product or service, according to WYZOwl. Only after customers comprehend what your product accomplishes and how it will benefit them will they purchase it. It is not surprising that videos are such an effective tool for this because the visual aspect makes it easier for firms to explain how things function. Check out this Dropbox movie for a terrific illustration of how video content can be used to communicate the essence of a product. 2. Videos Yields Great Return on Investment The quality of your films and how well your content strategy has been organized will both have an impact on the return on investment you get from your videos. Nevertheless, according to 83% of WYZOwl survey participants, video provides a decent return on investment. Video production may come to mind as being time- and money-consuming. However, there is a ton of technology available that enables the quick and inexpensive production of high-quality video. The majority of us carry high-definition video recorders in the form of smartphones, and software programs like VideoScribe and Doodly make it simple to produce interesting explainer films at a minimal cost. Getting a positive ROI is simpler when you generate your videos for less money. 3. Video Can Be Used in Many Ways When it comes to using video content, marketers have many alternatives. Finding a strategy that works with the marketing objectives of your business is therefore simple. The obvious place to start when making videos is YouTube, but you also have the following options: You may upload tales that vanish after a set length of time on most social networking sites, including Snapchat, Facebook, Instagram, and YouTube. These are excellent since they appeal directly to your audience and can be produced quickly and inexpensively. You must already have, or be actively growing, a social media audience for your tales to be successful. With industry heavyweights like Facebook, YouTube, and Twitch all providing options for businesses to stream live content, live video has been more popular in recent years. Video captured live has its uses. According to Facebook, live streaming receives six times more interactions than standard videos. Webinars are a fantastic method to use video to communicate with potential customers in-person. They can be used to address specific concerns buyers might have about your goods or to educate the audience about your sector and position you as an authority. Businesses may easily host (or even automate) webinars thanks to software like Livestorm or GoToWebinar. Check out one of the Act seminars we produced! about how to build landing pages so that your website can produce more leads. On a one-to-one basis, video can be used in a creative way as well. Quick messages can be recorded and sent by marketers to follow up on orders or queries. The client experience may be enhanced by this. 4. People Love to Watch Video Technology has made it simple for companies to record video, and it has also made watching video content immensely convenient for individuals. Numerous statistics support this statement. Some of the most compelling are as follows: The official YouTube blog said people watch over a billion hours of YouTube content every single day. Twitter reported earlier this year that its platform receives 2 billion daily video views. Tweets containing video also receive 10 times more interaction than those without. According to Digiday, Facebook receives over 8 billion daily video views. It’s interesting to note that 85% of these are silent. You run the risk of missing out on one of the most common ways that people consume material if you don’t produce video. 5. Videos are Good for Your SEO A smart approach to get your company on the top page of Google is to upload YouTube videos that target popular search terms. Google displays YouTube videos at the top of the screen for many search keywords, which is why. Here is an illustration of this in use. Google displays three videos for the query “How to edit videos on iPhone” above the standard search results, below the featured snippet and the “People also ask” section. One of the three results in this case is for the video editing tool Filmora. Anyone who clicks on this link will learn how to use the Filmora app to edit videos on their iPhone. Videos will

Consumers’ way of acquiring products and services are drastically changing as the technology advances more and more in the present. Even the devices used and the preferences the customers have are also changing drastically. Personalized experiences are a vital part of this change. A consumer’s personal experience with a brand can never be singled out during a purchase. For the brands that meet the right personalization demands from the consumer, they will be rewarded with plenty of advantages from their consumers. Loyalty and an increase in revenue are only a few that they will gain as benefits as the years pass. The more personalized a company is to a consumer, the more chances that the consumer will keep purchasing their products or services. This means that personalization will continuously be a vital part of every business strategy that is to be made in the future. 9 Personalization Trends That You Can’t Ignore in 2022 Trend 1: Increase in one-on-one Experiences Brands are starting to take a one on one approach with consumers. In the past years, brands only talked about personalization and one on one treatment with their consumers in theory. It was like prophesying for something that they predict will take over in the future. And marketers were right. Dealing with consumers on a one on one basis came to fruition. Marketing strategies went more than just putting the person’s first name to make it personalized. As the technology becomes more and more modern, the advancement will result in brands having a higher chance of building personal connections with the consumers. Instead of zero interaction after a purchase, businesses will opt to have more touchpoints with their consumers to make their approach more personalized and create a pleasing experience for their targets. This way, personalization will become more common rather than just a one-time strategy of a business. Trend 2: Personalized Customer Experiences Through Mobile Web personalization has been the main focus of marketers until today. However, there are also other aspects that need attention when it comes to personalization strategies for consumers. Emails and mobile phones also exist. Mobile notifications such as SMS and newsletters can also increase customer experiences when done through effective personalization. According to research, there’s a whopping 73% of people in mobile commerce from all the users in web commerce. And 79% of consumers made a purchase using their mobile devices. However, there’s a percentage of consumers that says shopping apps are not as effective as they expect it to be. These developed apps specifically for a targeted consumer bracket lack personalization and a desirable customer experience. Thus, this affects their purchasing decisions. Undoubtedly, there will still be an increase in personalization of mobile apps and technology for the year 2022. The trend will ensure positive customer experience and an increase in revenue for business owners. Trend 3: Image Recognition Image recognition is one of the best turning points in today’s modern technology. It is so undeniable that this genius invention helps marketers identify what the consumer wants. How? Through the images themselves. Using colors and other visual aspects of an image, technology will enable softwares to identify what someone is searching, looking at or spending screen time with. Preference is easily identified. This kind of technology will definitely help the marketing world to make recommendations more and more personalized for consumers. Based on colors, shapes, sizes, tastes, and other characteristics they could gather, a richer pool of recommendations and choices is just around the corner. A more granular recommendation will be greatly appreciated by a highly personalization-seeking market. Thus, this trend will be greatly improved and more adapted in the future. Trend 4: Personalization Powered by AI For years, companies have been taking advantage of the advancement in technology such as artificial intelligence and machine learning in order to predict and identify what the consumers want. One example is that AI and machine learning is being used in showing product recommendations based on gathered data, but when it comes to AI, bigger possibilities are just out there and people are just barely scratching the surface. This 2022, more and more companies are leveraging and extending their efforts to use AI and machine learning for the purpose of personalization. The competitive energy in the industry keeps evolving and companies need to stay ahead, not just keep up, in using these technologies. This means that simply meeting a consumer’s expectation is not the goal, rather, a brand must get ahead and be able to predict and get ready for something the consumer will want before they even come to think of it. This is going to be tough for companies but with the huge help from AI and machine learning, possibilities are not out of reach. Trend 5: Data Privacy and Cookie-less Personalization Data privacy is sure to be a roller coaster ride in the coming years. According to research, 48% of consumers in the market still appreciate personalization, given that their personal data is secured. Because of changes such as this, the landscape of data privacy will surely evolve in the coming years. One example is changes in browsing restrictions and Apple’s new Tracking Prevention feature. Changes in technology and the evolution of trends in data privacy will give users more control and freedom in handling their own data. As a result of this. Businesses might need to fully transition to opt-ins and consent-based data gathering from their consumers. Trust is going to play a very vital role and personalization is one way to gain full consumer’s trust. In order to ensure a good customer experience, companies must make sure that their customers will always have a great personalized experience. Trend 6: Personalization and Longer Customer Journeys Throughout the years, personalization has been used as an effective marketing strategy by many brands. It allows marketers to gain a better understanding of their customer’s behavior and act upon it accordingly. But, with the advancement of technology today, the personalization process will become a longer

The world is becoming extremely conscious nowadays in their presence online. Algorithms are getting smarter and smarter and more personal as time goes by, the reason why people are a little skeptic to give their personal data on certain circumstances. Gaining customer data is one valuable information a marketer could ever do. It is said that customers usually share personal data when something is offered to them in exchange such as discounts, special offers, or loyalty points and premiums. For organizations and businesses lurking around the online world gathering customer data, it must be a requirement that they process and churn data into the optimum use. Nowadays, with the algorithms getting smarter and smarter, gaining basic customer data is more than just collecting name, address and birthday. For a data to be considered useful, it must deeply be personal to a consumer. Below are some data types that must be considered by marketers and strategists when customer data is being collected: 1. Make Everything Personal To be honest, we all know that personalization is not something new in the world of marketing. But it has changed all throughout time. Overall, data gathering should be practiced with great transparency. Let’s take a certain organization for example, the giant music streaming app called Spotify. Spotify launched a campaign called Spotify Wrapped, where it collects the users streaming data in the app and summarizes the entire year for a listener. They do this annually. The campaign is highly personalized that users and listeners flood social media with their annual summaries of music streamed. The campaign that Spotify did is very effective since the information they collected to their listeners has been available and open to the public. They just found a creative way to repurpose the information, and make their platform more pleasing to the market. This is a very nice way of personalization. 2. Eliminate Obstacles Customers are the ones paying whatever their purchase is, so it is understandable that they want autonomy in their buying journey. Every decision that they make when buying needs to be personally coming from them, their ideas, emotions and experiences. They need to eliminate obstacles and distractions when making a decision. It is indeed the job of businesses to eliminate the obstacles for the customer. Paving the way and making it easy and very convenient for them to reach the end of the purchasing process. 3. Establish Customer Preference Center  A customer preference center is something like a collection of gathered customer data that is processed by marketers in order to make intelligent and more personal offers to the customer in the future. Establishing a preference center is a very logical way to practice personalization. Businesses in the clothing industry are doing this by asking data from the customer about their favorite color, brand and style. Later on, a customer will receive a style recommendation from the brand, making it a personalized offer that elevates the experience of the buyer. Types of Data For marketers to have effective personalization strategies, data collected from the customer must be analyzed properly. It is vital that one must know the types of data being collected in order to process it efficiently. 1. Quantitative Data –  quantitative data is the type of data that enables a marketer to know and understand customer behavior, transaction making process, and their usual reactions with the brand and the business. Anything that happens and takes place between the customer and the business is considered quantitative data. Examples include website activity, social network activity, transactional information and customer services information. 2. Qualitative Data – qualitative data is the kind of data that is usually collected using surveys and questionnaires. This is done in order to effectively identify a customer’s attitude, purchasing motivator, and even opinions. Some of the information that can be collected includes customer opinion, motivations, attitude on buying and reaction done after the purchase. 3. Descriptive data – descriptive data is the type of data that provides more context compared to numerical or quantitative data, and more ideas compared to qualitative data. This type of data is being used to help in making business decisions. Some examples of descriptive data includes lifestyle information like car model, pet owned and type of property owned. Others include habits, online hobbies, career details and educational level. 4. First Party Data – first party data is the type of data that is accumulated from the customers and prospects. It is relevant since it is gained from actual customers of an organization. It presents relevant experiences of a customer. Data usually comes from an app or website, data from your organization’s CRM, social media data and subscription data collected. 5. Second Part Data – this type of data is the one that is coming from a source other than your own data mining tools. It is necessary to have this type of data in order to have a greater scale that allows more detailed data analysis on your customer’s behaviors. Such data are usually social media data, customer surveys and questionnaires and activity of consumers on your website. 6. Third Party Data – third party data is the same as second party data, when it comes to where the source comes from. Third party data usually comes from outside sources but the difference between the two is that the sources are not the original owners of the data. So basically, a third party data is second party data obtained by a company, making you the third owner of the collected information. Third party data is said to be not always relevant and useful but they can fill the gaps and provide quality in certain circumstances. Conclusion: In conclusion, the landscape of data collection for hyper-personalized marketing is evolving rapidly, driven by the increasing awareness and sensitivity of individuals towards their online presence. As algorithms become more sophisticated, marketers face the challenge of obtaining valuable customer data while addressing privacy concerns and skepticism. Effective data analysis is crucial

Personalization, if you think about it, is actually basic etiquette. Huge companies like Netflix and Spotify in the entertainment industry, or Google in the tech industry are into personalization nowadays. The bet is big for personalization that even using the first name on messages has become the bare minimum. Hyper-personalization has become the standard. Consumers nowadays only expect brands to offer choices according to their personal preferences and behavior. Even the modern-day technologies such as artificial intelligence (AI), machine learning (ML), and deep learning (DL) are into hyper-personalization too. The advancement in technology by the aforementioned are being used to study the behavior of the consumers. Some aspects that these technologies analyze are online and offline behavior of the consumer, search history,  buying patterns, lifestyle and personal preferences. According to a study conducted by the Boston Consulting Group, organizations with very impressive personalization strategies in the business are the ones gaining higher sales, having long lasting customers and having efficient marketing strategies. The growth rate of the company also increases from 6% to 10%. Top brands nowadays are said to be investing in analyzing data of the consumers so they can use personalization more. Being meticulous in personalization will quickly result in purchase from the target consumer even with minimal engagement from them. Below are ten insightful statistics that we have researched for marketers to continuously strive to ace the game in personalization. Getting more personal is always a right thing to do nowadays and these statistics support that claim. According to Yieldify, 75% of consumers already agreed that they are meticulous in buying from brands that consistently offer personalized online experiences. On the other hand, Salesforce said that 74% of Gen Z’s are always interested in personalized products, while only 67% are Millennials, 61% are Gen Xers and only 57% are Baby Boomers. 72% of consumers admitted that they usually respond to marketing messages that are highly personalized and tailored-fit for them. As per Deloitte, 60% of millennials said that they will not hesitate to share their personal information to marketers that offer prizes, incentives and gifts in exchange for it, as long as the approach is highly personalized. Again, Salasforce said that 52% of consumers expect brands to send them highly personalized email messages. Also, 97% of marketers experienced a rise in the outcome of their marketing efforts when equipped with personalization, according to Salesforce. Salesforce also discovered a whopping 97% of marketers that admitted they had an increase in sales after personalization efforts done in 2020 and onwards. And also, one fourth of marketers experienced an increase in their revenue due to personalization. According to KO Marketing, 70% of brands that rely mainly on personalization have a whopping 200% of ROI from their personalization efforts. Statista stated that 63% of marketers observed that personalization has increased customer satisfaction when used. Another study from KO Marketing states that 51% of marketers said that ROI of organizations increased by 300% through the use of personalization. So, what’s keeping you from getting personal to your clients? The numbers shown by the above statistics is evidence that personalization is indeed an effective tool not only for returning clients but also for the newly acquired ones. Conclusion : In conclusion, personalization has evolved from a simple courtesy to a fundamental aspect of effective marketing strategies. From addressing customers by their first names to leveraging cutting-edge technologies like artificial intelligence, machine learning, and deep learning, the journey towards hyper-personalization has become the norm. Major players in various industries, exemplified by giants like Netflix, Spotify, and Google, recognize the significant impact personalization has on consumer engagement, loyalty, and overall business success. Generational nuances also come into play, with younger demographics, such as Gen Z, expressing heightened interest in personalized products. The shift toward personalization is evident in consumer responses to marketing messages, as 72% admit to favoring personalized and tailored-fit content. Marketers leveraging personalization witness positive outcomes, with a staggering 97% reporting increased effectiveness in their efforts. Coinflip Marketing serves as a testament to the transformative power of personalization in marketing strategies. The statistics presented here make a compelling case for businesses to embrace personalization not only as a means of retaining existing clients but also as a potent tool for acquiring new ones. The evidence is clear: personalization is not just a trend but a proven strategy for enhancing customer satisfaction, driving sales, and ultimately achieving remarkable returns on investment. So, in the era of hyper-personalization, what’s holding you back from making Coinflip Marketing an integral part of your client engagement? Frequently Asked Question: 1. Why is personalization considered essential in today’s business landscape, and how can it benefit companies? Personalization is a fundamental aspect of modern business etiquette, evolving from using first names in messages to hyper-personalization tailored to individual preferences. Major players like Netflix, Spotify, and Google utilize advanced technologies like AI, ML, and DL to analyze consumer behavior, leading to increased sales, customer loyalty, and efficient marketing. 2. What impact does personalization have on consumer behavior? According to Yieldify, 75% of consumers prefer buying from brands offering consistent personalized online experiences. Salesforce reports that Gen Z (74%) and Millennials (67%) are particularly interested in personalized products. 3. How do consumers respond to personalized marketing messages? 72% of consumers admit to responding to marketing messages highly personalized and tailored to them